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Rui Nóbrega - VP Digital Transformation Etisalat - talks about Digital Transformation and International Cultures

May 12, 2021

We’re delighted to have Rui Nóbrega on the podcast this week, Rui is VP Digital Transformation for Etisalat International.  Rui has worked in many different countries and cultures and he makes a very interesting guest by sharing his experiences of managing large IT projects all over the world.

Rui’s insights are something that all managers with International Teams will be interested in

  • How to motivate a team with different cultures
  • When should you dive in deep and when should you manage from the top?
  • What's the easy part – technology or people?

We talk about the pace of change and where and when technology should replace people. Or not.

Finally we hear what Rui’s favourite places to live were and why.

Also, we rock out on great song, I hope you enjoy this as much as we enjoyed recording it.


By the way, the incidental music in this podcast was written and played by my talented brother, John Flynn

Music Credit:  Ennio Morricone,  John Flynn – “Star”


This Podcast is sponsored by Nettzer – Digital First Selling  - 

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